Bilibili - 22 Niang - 1/7 - Pure White Love (Bilibili, Good Smile Company)22 Niang · 1/7

This 1/7 scale figure of 22 Niang from Bilibili is produced by Good Smile Company in collaboration with Bilibili, presented in the Pure White Love version. Standing at approximately 280mm tall and crafted from ABS and PVC, the figure was sculpted by a team including Rella, Iwabitsu, and Wotaku Mito. 22 Niang is the official mascot character of Bilibili, one of China's largest video sharing and streaming platforms. Alongside her companion 33 Niang, she represents the platform's community and brand identity, frequently appearing in promotional materials, events, and merchandise. Bilibili has grown into a major hub for anime, gaming, and user-generated content in China, and its mascot characters have become recognizable figures within the broader otaku and anime community. The Pure White Love version presents 22 Niang in an elegant white-themed outfit, reflecting a clean and romantic aesthetic. The collaboration with Good Smile Company brings Bilibili's mascot to a wider international audience of figure collectors.