Youkai Watch - Gurerurin (Hasbro)Gurerurin · Hasbro

Hasbro produced this Gurerurin figure as part of the Yo-kai Watch merchandise line. Gurerurin is a character from the Yo-kai Watch franchise, which centers around a world where Yo-kai—supernatural creatures that cause various everyday problems and phenomena—can be discovered and befriended using a special watch. The Yo-kai Watch franchise became a major hit in Japan and was later brought to Western markets by Hasbro, who produced a wide range of merchandise including the collectible Yo-kai Medal sets. These medals were released in mystery packs, with the first series launching in Winter 2015 in the United States and Spring 2016 in Europe. The medals featured various Yo-kai across different rarity tiers and coin types, allowing fans to collect and scan them for use with the Yo-kai Watch toy and associated games. This figure represents Hasbro's effort to bring the Yo-kai Watch phenomenon to international audiences through tangible collectibles based on the popular characters from the series.